Discuss your favorite titles, find a new one to play or share the game you developed. At that point, the game had been downloaded 70m times globally.Įxactly how many Brits does it take to make a mobile game the most popular by UK active users on iOS? Hall told the Guardian that Crossy Road “peaked at 2.9 million monthly active users right at the end of February” – although this figure covers the UK and Ireland combined.Īpp Annie also published iOS and Android charts for the most popular non-gaming apps in the UK during the first quarter of 2015.Reddit for all things gaming on Android. “But, if we changed it … if we followed some of those best practices … if we sold coins and had a ‘save-me’ button and it felt like the other games, would anyone have cared?Īt the start of April, Hipster Whale updated Crossy Road with a collection of British and Irish characters to play as, including a Queen’s guard, a policeman and a Scottish piper. But someone on the free-to-play business would look at those numbers and think we could make a lot more per user,” said co-founder Matt Hall at the GDC conference in March. That’s way, way, way, way, way more than we thought we would get.
Still, reaching the fiscal heights of those titles isn’t the aim of Hipster Whale, with its handful of staff and an enthusiastic and growing fanbase. That’s a relatively small amount compared to the other games listed above, with Candy Crush Saga players spending $1.33bn on that game alone in 2014 – or more than $10m every three days.Īt the time of writing, Crossy Road is 164th in the top-grossing chart for Apple’s App Store in the UK compared to the top-five placings of the Candy Crush games and Clash of Clans.
The game, a colourful and addictive action game inspired by arcade classic Frogger, was released in November 2014, and made more than $10m globally for its developer Hipster Whale over the next three months. In the equivalent chart for Android in the UK, Crossy Road placed third behind Candy Crush Saga and its sequel Candy Crush Soda Saga.
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